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Christina's coke commercial and full story
Christina Stars in Coca-Cola
Summer Promotion
Multi-faceted Coke Campaign Puts
the Spotlight on Christina and Her Fans,
Even Giving Fans the Chance to Win a
Visit to the Set of One of the Singing
Sensation's Upcoming Music Videos
This is going to be one lucky summer for
Christina's fans. The singing sensation will
star in a new campaign for Coca-Cola to
support its huge summer promotion, which
will give fans the chance to win a backstage
tour and meet Christina on the set of one
of her upcoming music videos. The
campaign also includes:
A television commercial breaking next
week that shows how one fan reacts after
winning the chance to hang with Christina
Radio spots with Christina that will be
broadcast on radio stations around the
country, estimated to reach more than 126
million listeners
Full-page magazine ads featuring
Christina, running in large circulation
publications such as People, Entertainment
Weekly and Rolling Stone
Point-of-sale displays with a
larger-than-life image of Christina, ordered
in record numbers by Coca-Cola Bottlers
for placement in thousands of retail outlets
around the U.S.
Scenes from her commercial shot for a
special in-theater ad, to run on more than
11,000 movie screens across the country
Christina featured on the promotion's
Web site - www.cokepopthetop.com -
that includes 'behind the scenes' photos
from the making of her commercial, and
extensive online advertising that more than
714 million Internet users are expected to
see
Nearly 50 million packages of Coca-Cola
classic promoting the chance to meet
Christina and go behind the scenes on her
music video set
Christina's participation in this year's
summer promotion continues a relationship
Coca-Cola has had with the singer since
summer 2000. She appeared in her first
Coke commercial - which had a concert
theme - for Coca-Cola Latin America last
September.
'It's great to have Christina as an official
part of the Coca-Cola family because, not
only is she a life-long Coca-Cola drinker,
but she fits perfectly with the brand - like
Coke, she's genuine and real,' said Jan Hall,
senior vice president, Consumer Marketing,
Coca-Cola North America. 'Those qualities
are really going to shine through in her TV
commercial. The story shows just how
approachable Christina is, and how much
she really enjoys and appreciates her fans.'
In the spot, a young man who wins the
chance to visit Christina's music video set
can't seem to keep from passing out each
time he encounters the star. When he arrives
by limo and she's there to greet him ... when
she winks at him during rehearsal ... and
when she just checks up on him at the snack
table ... each time the excitement is just a bit
too overwhelming. In the end, however, he
brags, 'I think she might be in love with me.'
'This was a lot of fun to do because I got to
do some acting and even a little comedy,'
said Christina. 'My fans have seen me on
stage -- this gives them a chance to see
another side of me.'
The ad was produced in English by Leo
Burnett, Chicago, and in Spanish by Lapiz,
a division of Leo Burnett USA.
The Coca-Cola Summer 2001 promotion
marks the return of the company's unique
'pop-top' cans -- real cans with a false lid
that pops off when opened to reveal a
prize-winning disk. In addition to five $1
million prizes, more than 100 million other
cool instant-win prizes are available,
including once-in-a-lifetime 'behind the
scenes experiences,' such as the backstage
pass to Christina's set.
People can win by finding a prize-winning
message under the cap of specially marked
Coca-Cola classic, caffeine-free Coca-Cola
classic, diet Coke, caffeine-free diet Coke
or Sprite bottles, or in can multi-packs by
opening a special "pop-top" can and finding
a prize-winning disk. The promotion runs
through July 31.
A fans reaction to meeting christina!
